philosophy

“If you don’t know where you’re going...you might wind up somewhere else.” — Yogi Berra

In order to be effective in today’s complex media landscape you must first evaluate who you want to reach. Then craft cost-effective media plans and employ time-tested creative strategies that hone in on customers who are most likely to respond. We know how to reach your most profitable target markets. And, we can develop a confidential marketing plan for your store that will deliver maximum results!

Consistency Drives Increased Sales

Once you have identified your core customers, pursue them relentlessly! Make sure your message hits your target market over and over again. Our clients have achieved increased sales by staying on message. It’s not the dealer with the lowest price that wins; it’s the dealer that customers perceive has the lowest price! Dealman Advertising produces campaigns and events that continually build our dealer’s brand and convince car buyers that they would be making a mistake by not including them in the buying process.

The Right Frequency Delivers the Best Results

Just like kids, customers must be told over and over again until they respond to your advertising message. The right frequency delivers the most cost-effective results. The most expensive sale you will ever run is the one your target audience didn’t hear or see because it didn’t run enough time to break through the media clutter to reach your target audience. That leaves you out a lot of money, stuck with unwanted inventory and a demoralized sales team.

Knowing how much to spend on media is vitally important to your success. Over spending results in wasted money. Under spending fails to produce the results you desire. We know what it takes to move vehicles off your lot in your market. That translates into more profits for you!

But, that’s not all. Just like a customer who walks into your dealership with the invoice in his hand, we negotiate from strength. We understand your target audience, and we know how to get the most “bang for your buck” in your particular market.

Are you reaching your market effectively? Ask about our free market analysis of your store. You’ll find it very enlightening.

Stand out from the Crowd with Couch Power Advertising!

What good is all the frequency in the world if customers ignore your ad? Why use the same old, tired cliches like everyone else in the business? Our ads stand out from the crowd, and entice customers to get off the couch and go to your dealership! Isn’t that why you advertise in the first place?

Ask for a full creative presentation presentation at your location, we’ll be glad to come. We promise you will see things you have never seen before and it will knock your socks off!

No one ever said, “No thanks, I’m just calling”!

For years we have told customers to come on down! But research shows that today’s automotive buyers are more likely to call a dealership before they come in. We build campaigns and events designed to get floor traffic as well as phone traffic. Think of the phone as another door to your showroom open 7 days a week 24 hours a day! When you greet customers on the lot they invariably say, “just looking!” But they rarely say they were just calling!

Be a Top-Tier Operation!

At Dealman Advertising, we are devoted to delivering powerful, game-changing strategies for America’s top-tier automotive dealers. From media planning and power buying of TV, Radio, Print as well as Direct Mail and Internet advertising to creative execution, we strive for excellence in every facet of the business. When advertising is done the right way, you can just feel it working.

Let us help you grow! Call today for your no-obligation, confidential, comprehensive evaluation of your store’s marketing along with specific recommendations about how you can reach your full sales potential. You’ll be glad you did. We guarantee it!