creative

Your objective is to separate your dealership’s message from the competition. Do your commercials look and sound like your competitors? At Dealman Advertising, we reject the tired cliches and search for a new way to relate to your customer. After everything is said, it’s not what you want to sell that is important. It’s what the customer wants to believe and responds to that really counts. Once you embrace these fundamental truths, you can begin to stand out and win!

Sell hope!

60% of American’s need their next paycheck to pay their bills! 65% of all buyers owe more than their trade is worth! 70% of all automotive buyers have bad credit! Deal with these issues in your advertising and you will be talking to the masses and your average gross per unit will grow!

Its not price that sells cars... It’s price perception that works!

Let the factory heroes repeat the rebates and zero percent offers that have resulted in closed factories, ballooning inventories and have turned your product into a commodity. Listen to your customers. They will pay whatever you ask if they believe they could drive home in a better vehicle today.

Don’t impress the country club crowd!

Stop telling the public you have been in the business 100 years! They don’t care. What the public wants to hear is you can help them get the deal the other guys said couldn’t be done and your friends at the country club will be impressed with your success.

Give them what they want!

Dealman Advertising produces TV, Radio, Print, Direct Mail and Internet messages designed to bring you profitable results! Not some day but now! Ask us for a full creative presentation that will change the way customers perceive your competitors by taking away their strengths!